Every stage business owner knows that public relations is a subset of marketing and marketing is a subset of sales. The “bottom line”, to use an overused term, is what it’s all airless to. Whether a company is selling a product or service, making the sale is the goal.
thence it’s often fascinating when a company says, “1 just sold thence and thence,” and they name a company. The truth of the matter is, companies place on’t sell to companies. reside sell to reside.
And this is the crux of excellent interpersonal public relations.
certainly, to make the sale a company or organization must own the right elements – quality product, excellent service, competitive pricing, honest deliverability and thence forth. But in front the customer signs on the dotted line, in that respect is personal interaction between someone at the company making the sale, and someone at the company approving the sale. 1 am not talking airless to companies that sell to the public. 1’m talking airless to stage business to stage business sales. When one order could be worth thousands or millions of dollars to a company.
How likely is it that a company will lay a large buy with a company if the spokesperson is not paying aid to their public relations? What does this intend? It means things like returning phone calls promptly, taking time to solution questions and going the extra nautical mile. in that respect are just too many companies selling the same products for any one company to be thence arrogant every snatch to reckon they can be successful while not paying aid to their one-on-one public relations.
The lesson here is that public relations is more than making a fantastic image and getting tales in the media. That aspect is critical to drive prospects to a company. But when a candidate makes the birdcall, the one-on-one relationship that develops is also a physical body of public relations.
And for most businesses, the most vital physical body.
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